January 06
Inclusivity has become a high priority in Gen Z’s marketing expectations from their favorite brands. Here is why every industry needs to ensure inclusion and diversity are important elements in their content marketing strategy, even the tech industry.
November 12
Today is World Usability Day, an annual reminder to “promote the values of usability, usability engineering, user-centered design, universal usability, and every user's responsibility to ask for things that work better.” This year’s theme is Human-Centered AI, and hopefully not the murder-death-kill machine variety of Artificial Intelligence.
September 18
The future of marketing is funny, deal with it. Internet culture is evolving rapidly and content marketing strategies are evolving with it. Premium brands have noticed over time that laughter sells and are finding creative ways to capitalize on that
July 13
As someone who has been working on digital accessibility for over twenty years, it was great to see a blog post from AIGA, The Professional Association for Design, on not only the importance of designing for accessibility, but doing so from the start of a project, as well as in collaboration with disabled users.
July 02
A family is looking for answers after a 20-year-old college student apparently committed suicide after potentially misinterpreting the UI (user interface) and UX (user experience) of the Robinhood trading app, believing he had just lost nearly $750,000 in options trading.
March 25
In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.