Raleigh, NC — The Asheville based marketing company Sidhe Communications, LLC and Durham based web site design firm DesignHammer Media Group, LLC will present the first in a series of organic search marketing classes. The class on writing for the web will take place on May 17th, 2008 at the Raleigh School of Communication Arts Digital Circus from 8:30 a.m. - 12:30 p.m.
Sidhe Communications will concentrate the four-hour training on web site writing techniques and keyword analysis and placement. Attendees can work on existing projects and directly apply techniques taught by Sidhe Communications partners, Sarah Benoit and Elizabeth Kirwin.
Seating is limited and reservations must be made in advance. Cost is $200. Visit http://www.sidhecommunications.com to download a registration form. Payment can be made by check or Paypal. The course is designed to be interactive. Participants will be asked to bring a list of 10-15 keywords with them, and if applicable, a website writing task to be completed.
The world of organic search marketing is not yet clearly defined by the tech community. The partners of Sidhe Communications are professional writers, with backgrounds in public relations, marketing, and teaching. They have been researching and executing organic search marketing strategies for over five years. Sidhe Communications believes that Internet success hinges on timely keyword updates, organic web site promotion depend and the evaluation of web site performance.
Sidhe Communications co-founder Elizabeth Kirwin is a part-time Literature and Language professor at University of North Carolina Asheville, and has taught college writing for 10 years. Kirwin will provide an overview of writing for the web, and discuss the basics of SEO and keyword writing strategies.
Co-founder Sarah Benoit is a professional writer and search engine marketing specialist. She currently teaches small business classes on Internet research, website marketing, blogging and keyword writing. Ms. Benoit will review the importance of keywords studies, offer an overview of keyword research, and step participants through a keyword research exercise.
The Durham based DesignHammer Media Group is sponsoring the event. Founded in 2001, DesignHammer is an award winning full-service web design and development firm serving all sizes of public and private companies, as well as non-profits and government agencies. Managing Partner David Minton will provide a short presentation during the class about best practices for web site coding, and providing the proper groundwork to make the most effective use of search engine optimized content. To learn more about web site design services visit http://www.DesignHammer.com.
“This hands-on class will benefit the website owner, the dot COM developer, individual bloggers, content writers, and Internet entrepreneurs who want to learn the basic principles of effective organic search marketing,” said co-owner Elizabeth Kirwin. To sign up visit http://www.SidheCommunications.com.
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