While category pages on your website can be great for users, they can also present a challenge for promoting your website’s best content via search, as your category pages might compete directly with your more targeted pages listed on the category pages. Here's how to determine if you have a self-competition problem on your site.
July 02
In the past several years, Google has broadened the criteria it assesses pages by to determine whether they are “good” content for users and has attempted to quantify this assessment into its search ranking algorithm. Google has announced the upcoming incorporation of its identified “Core Web Vitals” into a set of signals known as “Page Experience” that is slated to be incorporated into the algorithm next year.
March 25
In light of the COVID-19 outbreak and new isolation laws, the business landscape is changing rapidly. Now is the time for businesses to get ahead of the curve by shifting their focus to online sales and reprioritizing internal initiatives that may have been sitting on the back burner.
David's Corner No.3: Goodbye Flash, Updating Googlebot's User Agent, and David Carson Says Computer Make You Lazy
November 18
Everybody say goodbye to Adobe Flash because Microsoft Windows will officially stop supporting the late video player come December 2020. And, In more pressing news, SEO professionals should be prepared to adapt when Google updates Googlebot's user-agent strings in December of this year! Lastly, a simple interview with design icon David Carson, who shares his take on grid-style layouts in design
Reader's Corner No. 112: The Secret History of "Easter Eggs", 2019 Logo Trend Report, and Google's New Nofollow Link Attribute Change
September 20
Discovering quirky software surprises, LogoLounge's recent 2019 logo design trend report, and Google's creation of two new link attributes.
Reader's Corner No. 92: Fighting an Algorithm You Cannot See, Optimizing for Questions, and 2018 SERP Changes Impacting Organic Search
January 24
Some hot topics tonight in this week's Reader's Corner! Learn about how to fight an algorithm you cannot see, how 2018 SERP Changes are Impacting Organic Search, and How to Research, Monitor, and Optimize for Questions in Search.
Reader's Corner 91: WeWork's Terrible New Name Change, Conversations with Robots, and Dominating Search by Answering Questions
January 17
WeWork's new branding campaign faces backlash, why editors should consider the transition to structured content, and dominating search engine results by providing quality answers to what users are asking.